Tag Archives: businesses

How to advertise yourself on a Social Network site

17 Oct

Despite the negative effect social media has brought upon our generation, the one thing that’s important to note is how beneficiary social networking sites have been for large and small business/organizations. In fact, as a student studying business administration and management, I have had the opportunity to work closely with a couple of small businesses and I have noticed that many do not find it necessary to pay for their own website. They rely on certain sites like Facebook and Twitter and they take advantage of the opportunity to advertise for free. Businesses that are careful and strategic about what they share are really successful at engaging and interacting with consumers who follow them on twitter or like them on Facebook.

Social Networking sites changed the way businesses approach advertising and marketing, but what is interesting to see, and what people often do not pay attention to, is how it has also changed to way we as workers have to advertise ourselves. According to the article What Your Social Media Reputation Says to Employers written by Emily Driscol, “it used to be that job candidates were judged on their resume, cover letter and references before the in-person interview. But now with social media, job candidates are being fully examined before even stepping foot into a human resources department, and some college students might find themselves at a disadvantage.” (Driscol, Emily). The article focuses on how business rely on social network to conduct a sort of a background check which will in some ways determine whether or not to hire and individual and a lot of the younger population doesn’t seem to pay much mind to it. “60% of graduates are not concerned about their online profiles affecting their ability to secure or keep a job, and experts say a candidate’s online presence and the content they post can make or break a job opportunity.” (Driscol, Emily). The article claims that your “digital footprint” says a lot about you and is very accessible; therefore we have to be careful about posting inappropriate statuses and or pictures. We often aren’t aware of how the things we say may affect someone, is the same thing with social networks, we don’t realize how what we post online will eventually play a part in whether or not we get hired.

The article How Your Social Media Profile Could Make Or Break Your Next Job Opportunity written by Lisa Quast, discusses the findings of the 2012 annual technology market survey conducted by Eurocom Worldwide. “Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person.” Previous Eurocom Worldwide surveys had found almost 40% of the survey respondents from technology companies review job candidate’s profiles on social media sites. (Quast Lisa). More and more research shows that companies do in fact take in consideration your online reputation.

With that in mind, we need to remember that just as well as companies advertise themselves online, by posting pictures and tweeting, we are also advertising ourselves as individuals and potential members of the workforce.




Driscol, Emily. “What Your Social Media Reputation Says to Employers | Fox Business.” Fox Business | Business News & Stock Quotes – Saving & Investing. N.p., 03 Jun. 2013. Web. 12 Oct. 2013. <http://www.foxbusiness.com/personal-finance/2013/06/03/what-your-social-media-reputation-says-to-employers/&gt;.


Quast, Lisa. “How Your Social Media Profile Could Make Or Break Your Next Job Opportunity – Forbes.” Information for the World’s Business Leaders – Forbes.com. N.p., 23 Apr. 2012. Web. 12 Oct. 2013. <http://www.forbes.com/sites/lisaquast/2012/04/23/your-social-media-profile-could-make-or-break-your-next-job-opportunity/&gt;.

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